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WE ARE A

WE ARE A brand universe seen through the lens of a movie, and that movie is called FUPAST. The "FU"comes from the fusion of the words "FUTURE" and "FUSION,"symbolizing the limitless possibilities of the future merging with everything.All of our products emerge from dystopian worlds, representing a fragile yet resilient hope. Through these products, we are not only creating worlds but also building a vast universe known as the LH Universe.

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We are committed to

We are committed to integrating fashion into everyday life, ensuring that every consumption moment is infused with a sense of trend. Whether at work, traveling, or socializing, our productscapture the latest trends, helping consumers express themselves in various aspects of life. From functionality to aesthetics, we offer a high-quality experience through thoughtful design and carefully selected materials. We believe fashion is not just an external expression but an extension of one’s lifestyle. With our products, consumers can elevate every detail of their lives, enjoy the unique charm of fashion, and embrace the endless possibilities of a high-quality life.

I am someone who

I am someone who stays true to my own feelings—if I like something, it's worth having.When shopping, I don't just focus on the price,but on the"emotional value"—I care about the experience andsatisfaction a product brings me, not just its cost. I have a clear valueproposition; shopping is not only for practicality but also a way to express mylifestyle. Through consumption, I fulfill the need for social connection,sharing my tastes and choices with others. At the same time, I pursue ahigh-quality life. Shopping is not just about acquiring things; it's aboutenhancing the quality and joy of life through the process.

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LAB HEENOOR PROCESSES THE DATA COLLECTED TO SEND YOU OUR NEWSLETTER. TO FIND OUT MORE ABOUT HOW WE MANAGE YOUR PERSONAL DATA AND TO EXERCISE YOUR RIGHTS, PLEASE REFER TO OUR PRIVACY POLICY.

*MANDATORY INFORMATION: IF YOU CHOOSE NOT TO GIVE YOUR CONSENT FOR THE COLLECTION OF MANDATORY DATA YOU WILL NOT BE ABLE TO SUBSCRIBE TO THE NEWSLETTER.

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