OUR STORY

LAB HEENOOR

MAKING THE IMPOSSIBLE POSSIBLE.

THE WORLD OF FUPAST

LAB HEENOOR tells its story through a cinematic universe that spans time and space. At its center is FUPAST.

The name draws its “FU” from FUTURE and FUSION, reflecting the endless possibilities of a future where everything is connected.

But FUPAST is not a vision of a perfect future.

In this dystopian universe, humanity’s endless pursuit of resources drives extraordinary technological progress, even as civilization begins to unravel. Environmental collapse gives way to the fusion of flesh and machine. Tensions between species grow into a war that reaches across the universe.

Each era carries the consequences of the one before it.

Eventually, humanity becomes extinct.

But the story does not end there.

In the aftermath, a group of survivors begins to question the meaning of life and existence. They set out to travel through time, searching the past for a way to change the future.

Together, these stories form the LH Universe.

Every LAB HEENOOR creation belongs to an era within this universe. Its materials, functions, forms, and design reflect the environment, culture, and ways of life of that time.

Through our products, we bring fragments of this imagined future into the present.

Because FUPAST is not simply a story about how the world ends.

It is about whether we can still change what comes next.

THE PRESERVERS

In 2099, the Cosmic War has ended. Humans are extinct.

Among the surviving humanoids, a small group chooses a different path.

They turn away from power, conquest, and self-interest, questioning what generations of evolution and war have truly brought to the universe.

They come to believe that the future is not worth ruling unless life itself can continue.

United by this belief, they become known as the PRESERVERS.

Rather than fighting for themselves, the Preservers take on a mission to change the future. They seek to return to a time before the destruction, hoping to prevent the catastrophe that brought human civilization to an end.

Through the Portal, they travel across time and between worlds, leaving symbolic marks, searching for clues that might change history, and gathering cosmic energy that could help life begin again.

Every journey takes them into the unknown.

Every mission holds the possibility of a different outcome.

They cannot know whether history can be changed.

But they choose to try.

Within FUPAST, the Preservers represent the hope that survives even in the darkest of worlds.

In our own world, the people behind LAB HEENOOR, those who use our products, and those who believe in what we do all share the spirit of the Preservers.

We are not simply watching this story unfold.

We are part of the effort to change what comes next.

THE PORTAL

In FUPAST, time is not a straight line with no way back.

In 2099, a colossal circular Portal, left behind by an earlier civilization, offers the Preservers a way to return to the past.

It connects different eras and places, opening up the possibility of changing a fate that once seemed inevitable.

Through the Portal, the Preservers can return to a time before civilization’s destruction, searching for a chance to change history.

The circular Portal is also central to the visual identity of LAB HEENOOR.

At the heart of our logo is the Möbius Strip, an endless, continuous form with no clear beginning or end.

It represents infinite creativity, our commitment to sustainable design, and the possibility of life continuing through time. It also symbolizes the Portal connecting past and future.

This idea carries through to our products.

The rings found in LAB HEENOOR designs are more than functional details. They echo a symbol from the world of FUPAST.

In the story, the Portal allows the Preservers to travel through time.

In our world, that same circular form connects each creation to the universe behind it.

From our logo to our products, from fiction to reality, the ring becomes a symbol of connection across worlds.

DREAMING

Beyond the Portal, another mysterious phenomenon exists within FUPAST: Dreaming.

Through Dreaming, people living in 2023 begin to see fragments of a future that has yet to happen.

The visions are incomplete.

Cities swallowed by sand. Bodies fused with machines. Civilizations stripped of order. A war that nearly destroys the entire universe.

To those in 2023, these images make little sense. They cannot tell whether they are warnings or simply visions created by the mind.

Then the Preservers arrive from the future, and the fragments begin to reveal their meaning.

The coming disaster is not a distant myth.

Its beginnings are already taking shape in the choices humanity makes today.

Dreaming offers a warning.

The mission of the Preservers is to turn that warning into a chance to change the future.

THE TIMELINE OF FUPAST

PROLOGUE | 1999–2023

THE BEGINNING

Before everything begins to unravel, another future is still possible.

Humans live alongside nature, taking its resources largely for granted. Technology and industry bring new conveniences, but humanity’s demands on the natural world continue to grow.

Environmental decline does not happen in a single moment.

It takes shape through countless choices that seem insignificant on their own: excessive consumption, wasted resources, and the failure to recognize nature’s limits.

In this era, before the world falls into chaos, there is still time to choose differently.

IN GREEN carries the earliest message of FUPAST:

TAKE LESS GIVE MORE.

PAST 2023

THE FIRST WARNING

A silent conflict between humans and nature has already begun.

Relentless resource extraction and exploitation continue to disturb the natural balance. The consequences have yet to become fully visible, and most people carry on with their lives, unaware of the danger ahead.

But a few begin to experience something they cannot explain.

Through Dreaming, they witness scenes from another time: barren landscapes, lives transformed by technology, and civilizations on the verge of destruction.

Then, a Preserver arrives from the future.

Leaving symbols and messages across time, the mysterious visitor attempts to guide those who have sensed something is wrong toward the truth of what lies ahead.

As the clues come together, they begin to understand that humanity’s unchecked desires have already set a chain of devastating events in motion.

The future may be far closer than anyone imagined.

And the Preserver from the future is both a warning of the coming disaster and a guide toward another possible ending.

The story has only just begun.

PAST 2049

THE CYBERPUNK ERA

Under the cold moonlight, human civilization evolves at an unprecedented pace.

Resources are extracted without restraint, and technology continues to push the limits of life itself. Humans gain extraordinary abilities, yet these advances do little to create a better world.

Desire gradually replaces trust. Power and self-interest define human relationships, while aggression, conquest, and competition become part of everyday survival.

To maintain their advantage, humans begin transforming their bodies through biotechnology, integrating flesh, nerves, and machinery.

Augmented Humans emerge.

Their abilities extend far beyond the limits of the traditional human body. The line between living tissue and machine grows increasingly blurred, but they remain human.

Technology transforms the body, yet it cannot fill the emptiness within.

The further humans push their own limits, the more consumed they become by their desires.

This is the cyberpunk era, driven by technology, speed, and power.

Beneath the cold glow of the city, everyone is searching for the next stage of evolution. Few stop to question where that evolution is leading them.

PAST 2055

THE POST-CYBERPUNK ERA

Under the relentless sun, the world has fallen into ruin.

Sand covers the streets of once-thriving cities. Buildings crumble beneath extreme heat and relentless storms. Sunlight, once a source of life and hope, has become a threat humans can barely endure.

Through the long, scorching days, people retreat into the shelters that remain, waiting for nightfall.

Darkness offers a chance to move and survive.

But night also brings raids, violent clashes, and struggles for dwindling resources. Civilization has not disappeared, though the order that once held it together is failing.

In this era, a group of Preservers arrives from 2099 through the Portal.

They belong to Deployment Batch 00 — PRESERVER 00.

Carrying a mission yet to be revealed, these travelers from the future begin operating in secret, searching for something that could change the course of history.

They know that if events continue as they once did, a far greater catastrophe awaits.

The silence of daylight hides the truth.

The real danger is gathering in the dark.

In this post-cyberpunk era, humans wait for nightfall not only to survive, but for another chance to change their fate before everything is lost.

PAST 2075

THE AGE OF SURVIVAL

In a world eroded by wind and sand, once-great civilizations have begun to crumble. Yet humans have not disappeared.

After decades of technological evolution and environmental decline, advanced technology has become inseparable from the human body.

Meanwhile, humanoids, a separate species created through technology, now share the desolate Earth with humans.

Marked by distinctive facial patterns, these humanoids closely resemble humans, yet their minds and desires are fundamentally different.

No longer content with imitating humans, they seek to transcend their origins and claim a place as true humans.

As humanoids become increasingly independent, the balance between the two species begins to shift.

Humans fear losing what remains of their civilization and their place in the world. Humanoids refuse to remain defined by the species that created them.

At the same time, the environment continues to deteriorate. The old ways of living are no longer enough.

Sandstorms have become part of everyday life. Simple, durable equipment is essential for survival, and even the smallest component may conceal complex functions designed for extreme conditions.

Earth-toned clothing and gear blend into the barren landscape, defining a new visual language of survival.

Beyond Earth, new ruling powers begin to emerge.

They introduce new food supplies and systems of survival, but these resources come with control. Strict rules and restrictions begin to shape the lives of both humans and humanoids.

Resources grow scarce. The existing order becomes increasingly fragile.

Humans fight to preserve what remains of their civilization, while humanoids demand a future of their own.

Tensions between the two species continue to rise.

Beneath the appearance of peace, an inevitable conflict is taking shape.

The world is moving toward a war unlike anything it has ever known.

PAST 2083–2098

THE COSMIC WAR

Between 2083 and 2098, a 16-year Cosmic War tears apart the known universe.

The long-standing tensions between humans and humanoids erupt into full-scale war, spreading from Earth across entire star systems.

At first, both sides fight for territory, resources, and control.

But as the conflict spreads, the reasons for fighting begin to lose their meaning.

Weapons and technologies from different eras appear side by side on the battlefield. The past, present, and future converge, bringing destruction on a scale neither species could have imagined.

Humans and humanoids are no longer fighting simply to survive.

They are fighting to erase one another.

Throughout the war, planets fall and stars begin to fade.

Once-thriving civilizations are reduced to ruins. Across the universe lie shattered structures, abandoned equipment, and the lasting scars of battle.

Every system of order begins to collapse.

Each attack brings greater destruction. Both sides suffer unimaginable losses, yet neither can bring the war to an end.

The technology that once drove civilization forward has become the very force destroying it.

By the time the war ends in 2098, humanity has reached its final chapter.

Humans are extinct.

Humanoids, once created through human technology, become the only intelligent species known to have survived.

The war is over.

But there are no true victors.

2099 — FUPAST ONE

INSIDE-OUT / PURGE — THE AGE OF REBIRTH

After the Cosmic War, humanoids become the only intelligent species known to have survived.

They still resemble humans, but have evolved beyond the need for oxygen, water, or food.

Once, they dreamed of becoming truly human.

Now that humans are gone, they begin to question the meaning of life and their own existence.

The 16-year war has left them with a universe on the edge of extinction.

Among the ruins, one damaged planet remains as their last home.

On its surface stands a colossal circular Portal, a relic of an earlier civilization.

It holds not only the technology of a lost era, but also the possibility of connecting different points in time with the energy of the universe.

Among the surviving humanoids, some begin to question the choices of the past.

They no longer seek to rule the universe or become human.

Instead, they want life to begin again. They want to give a devastated world another chance.

From this belief, a new group emerges.

They become known as the PRESERVERS.

The Preservers believe that if the civilization they lost cannot be restored, perhaps they can return to a time before its destruction and change the decisions that eventually led to war.

They choose to travel back through the Portal.

To carry out their missions across time, each deployment is assigned a unique batch number.

Beginning with PRESERVER 00, the deployments continue with PRESERVER 01, PRESERVER 02, PRESERVER 03, and beyond.

Each batch has its own mission, but all share the same purpose.

Change the past.

Prevent destruction.

Give life a chance to continue.

Through the Portal, the Preservers reconnect different eras, searching for the relationship between cosmic energy and the origins of life.

They cannot know whether changing history will lead to a different future, or whether they will ever return to 2099.

Still, they choose to make the journey.

Because even the smallest chance of saving the world is worth taking.

As the Portal opens once more, the end of time begins to reconnect with its beginning.

2099 is no longer simply the year that follows the destruction of civilization.

It marks the beginning of a new era.

FUPAST ONE.

Destruction is not the end.

It is another beginning.

WE ARE THE PRESERVERS

FUPAST is a story about the future.

But the world LAB HEENOOR hopes to change is the one we live in today.

In the story, the Preservers travel through time to prevent a disaster that has already happened.

In reality, we believe the choices we make can lead to a different future.

Through the way we create, design, and use products, and the way we think about resources, the environment, and everyday life, we aim to bring that belief into the present.

Everyone who works with LAB HEENOOR, uses our products, or shares what we believe in carries the spirit of a Preserver.

We do not need to travel through time to make a difference.

Because changing the future does not have to begin in the future.

What we create, what we choose, and what we do today can all become part of what comes next.

LAB HEENOOR

MAKING THE IMPOSSIBLE POSSIBLE.